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Phoenix Electric Company (PHOENIX) expresses the following management policy and strategy to establish our own position and pursue more abundant potential as a specialized lamp manufacturer.

Management Policy

  1. Strong and flexible corporate constitution
  2. Systematic and open corporate management
  3. Rational and scientific management
  4. Performance and quality ranked among the tops in the lamp industry

Management Strategy

PHOENIX improves the convenience of our customers by taking advantage of our maneuverability:

  ○ Demand of our customers … Responds precisely to the demand of our customers.
  ○ Trust of our customers … Wins trust of our customers by acting fully open.
  ○ Troubles of our customers … Solves the troubles together with our customers.
  ○ Story of our customers … Responds flexibly to meet the story of our customers by putting us
       in their place
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